Does Your Company Have A Persona?
- Apr 26, 2018
- 1 min read
per·so·na (pərˈsōnə), noun
The aspect of someone's character that is presented to or perceived by others.
You might ask, “Why does my company need a persona?” Well, it is all about branding!
Step 1: Write down how you want to present your company and how you want to be perceived by others.
Step 2: Make sure every communication you write for the internet, emails, mailings, etc. fits your company’s persona.
Step 3: Check on Social Media sites what others are saying about your company and see if they perceive you the way you want to be perceived.
Your company persona is your brand!
Shaved Chimps’ Persona: Storytellers, Funny, Easy Going, Lighthearted
Our Shaved Chimps are Members of K.I.S.S. (Keep It Super Simple) and we believe in keeping things so simple that even a Shaved Chimp could do it.
Quotes:
“Perception is reality. If you are perceived to be something, you might as well be it because that's the truth in people's minds.” ~ Steve Young
“There are things known and there are things unknown, and in between are the doors of perception.” ~ Aldous Huxley
Content provided by Shaved Chimps
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