Keep In Touch With Your Customers
- Jan 12, 2018
- 1 min read
Customer experience is the key factor in driving Customer loyalty. You need to check in and engage with your Customers after the sale in order to make sure they are satisfied with their purchase. Brief surveys, information emails about products/services new benefits & features, loyalty programs and referral programs are all great ways to stay in touch with your Customers.
Loyalty Programs are often overlooked by companies when they are developing their marketing strategy. We see companies offering prospects great deals to purchase products or services when they are looking to acquire new customers, but what about offering something to a loyal Customer. Take for example an Internet service provider offering all of their Customers a free upgrade of a faster Internet connection for one year in appreciation of their loyalty!
Referral Programs should include some sort of incentive for any referral provided by your current Customer that becomes a new Customer for your company. It can be a gift certificate, free upgrade or a discount on your products/services. Always send out a thank you email ASAP for any referrals you receive, regardless of whether they will generate a new client.
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