Services
We deliver results by developing powerful direct marketing solutions
Drip Marketing
Drip Marketing is an extremely effective way to brand big-ticket products or services that have long sales cycles. It is a direct marketing strategy that involves sending out a number of promotional pieces over a period of time to a subset of sales leads or customers. The goal is to keep your product or service top-of-mind.
Too often, sales opportunities are missed because marketing efforts cease before your prospects have completed their research stage and are ready to purchase.
Drip Marketing is a very effective way to reduce churn and increase sales with your customers. By offering your customers updates on new benefits/features of your products/services you will be promoting loyalty and trust as a true partner in their business.
Social Marketing
Social media may have started as a personal communication tool, but make no mistake about it in today’s B2B market; it has become an integral part of most businesses’ marketing strategy. With the social media landscape changing month by month and so many choices to consider like Facebook, YouTube, Pinterest, LinkedIn, Twitter, etc. it can be a daunting task just to get started.
We will help you develop a social campaign strategy that is specifically designed for your business. Whether you are looking to create more engagement, promote product loyalty or viral sharing, we will partner with you to help you achieve your ultimate goal and generate more revenue.
Contact us to find out more about how to use social media to create viral marketing.
Branding & Identity
Branding your product or services requires proper planning and thought. Take the time to create a persona for your business and constantly check and double check everything you plan to write, say, post, etc. to insure it will be consistent with that persona. Your company’s persona is your brand and how you want to be perceived in everything you do. At Direct Marketing Helper, we will help you create a persona and maintain a consistent brand across all media.
Have you ever heard the expression, "You never get a second chance to make a first impression?" Everything you display, when seen for the first time, gives a first impression. That impression is embedded in the subconscious mind of the person the second they see it and no matter what you do to attempt to change that impression it will always be there. These snap judgments are known as thin-slicing a term used in psychology and philosophy to describe the ability to find patterns in events based only on “thin slices,” or narrow windows, of experience. To learn more about thin-slicing I highly recommend reading Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [1]
[1] Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Media Strategy
In order to develop a successful media strategy you have to understand your customers and build an ideal profile for prospects most likely to become customers. Using that profile you need to determine what types of media will reach the majority of those prospects. Always use a customer-centric, multi-media approach with several touch points. A good example of multiple touch points would be sending a direct mail piece, a corresponding email and then a follow up call. This will provide a much greater reach than just sending an email.
Direct Marketing Helper takes into consideration which touch points make sense, for both your prospects and your budget, when structuring a media strategy.
Graphics Marketing
Whether we're designing a logo, creating a website or developing a direct mail campaign, Direct Marketing Helper provides strategic and cost-effective graphics and photos for all of your marketing needs. Graphics add a professional touch to Business Cards, Letterhead, Marketing Collateral, Media Kits, Direct Mail, Invitations, Annual Reports, Packaging, Newsletters, Trade Show Booths and Websites.
The old adage "A picture is worth a thousand words" is probably truer today than in the past. In today’s fast paced society you only have a few seconds to capture a person’s attention. Just look at the popularity of social media sites like Facebook, Instagram and Pinterest.
Content
Creative graphics and photos should grab the attention of your audience. Once you have their attention you need to provide concise and relevant content to hold their interest. Great content is what separates top marketers from the rest of the pack.
We take the time to learn the value proposition of your product or service so we can captivate your audience and even sometimes entertain them. I’ve seen many great creative artists produce stunning graphics, but fail to provide relevant content that resonates with the prospect.
Remember content is King!